BUDS x Arcangel
This campaign was all about creating a hype in social media for the Santos OG strain. It was a collaboration between reggaeton artist Arcangel and Buds
01
Story Creation
First we created the vision of how we wanted to present the creation of the product, The idea was to document the whole process, from the cultivation to the oil extraction to create the hype in the social media platforms of the artist and the brand, sometimes less is more.
AI generated images for references and storyboard
02
Commercial
Based on our vision we filmed the whole process of the product, always keeping in mind how I perceived people would like to see it.
03
Reveal Product
The product photos were shown to the world on the date of the product launch.
04
Education
With the personal experience of the artist, we created an educational video to raise awareness of the benefits of cannabis and at the same time continue giving an indirect promotion.