Smokiez Puerto Rico
Directing the launch of Smokiez in Puerto Rico was a fun experience. I was able to completely submerge in the brand's identity to translate it's essence for the people in the island. I directed the whole project and with the help of a great team we ended up with great results.
Smokiez US
Smokiez US
Smokiez PR
01
Adjust the vibe
First we wanted the Puerto Rican audience to
feel identified when they saw the campaign.
Smokiez is all about lifestyle and spending
time with friends.
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We adjusted the brand identity to
one more tropical and we used
local talents for the content.
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02
Official commercial
We wanted for the commercial to transmit a positive mood and good time in nature with some friends. Everybody had this in common while using the product, they just wanted to relax and enjoy the benefits.
03
Made in Puerto Rico
Puerto Ricans love to support each other and they are really proud when a product is made in the island, we included this as part of the campaign...just because it made us feel proud too.
04
Social media content
Besides the main photoshoot and commercial, we continued to develop content for social media.
After this, the brand was ready to be launched in the island and connect with the Boricua audience.